Turn your catering service into a predictable growth channel.
We build and manage targeted lead-generation systems for restaurants looking to book more catering, corporate events, private parties, weddings, birthdays, and high-value events.
We handle the strategy, advertising, creative, lead generation, tracking, and optimization — so your team can focus on turning opportunities into booked events.
This is not our standard social media content management service. It's a dedicated lead-generation system built specifically for catering and private-event opportunities.
Everything you need to generate more catering opportunities.
From building the offer to generating and organizing the leads, we create the marketing infrastructure behind your catering growth.
Catering Growth Strategy
We build a custom strategy around your catering offers, pricing, ideal customers, service area, and highest-value event opportunities.
Done-For-You Meta Ads
We build, launch, manage, and optimize targeted Facebook and Instagram campaigns designed to generate catering inquiries.
Ad Creative Production
We turn professional restaurant content into advertising creatives specifically designed to generate attention, inquiries, and opportunities.
Catering Lead Funnel
We build the forms, messaging, offers, and conversion flow needed to turn interested prospects into real catering inquiries.
CRM & Lead Management
Qualified inquiries are organized through a structured lead-management system so your team can quickly contact, track, follow up with, and close opportunities.
Optimization & Reporting
We continuously monitor audiences, creatives, cost per lead, campaign performance, and lead quality to improve performance over time.
Your First 14 Days
From sign-up to live catering ads.
No guessing. No waiting around.
Most agencies leave clients wondering what happens next. We follow a clear 14-day launch roadmap designed to move from onboarding to live catering campaigns as quickly and efficiently as possible.
14-day launch timing assumes the client provides required information, approvals, access, and scheduling cooperation within the requested timeframes. Client-caused delays may extend the launch timeline.
Agreement + Catering Intake Form
- Finalize the service agreement and onboarding
- Send your complete catering intake form
- Gather the information needed to understand your catering business
- Review your current catering offers, pricing, service area, capacity, and goals
- Identify the highest-value catering opportunities we want to target
- Complete the intake form as accurately as possible
- Catering menu and pricing
- Average catering order/event value
- Service areas
- Minimum order requirements
- Event types you want more of
- Current photos/videos
- Website and social media links
- Any existing catering offers
- Primary point of contact
You Get a Direct Line to Our Team
- Set up your direct communication channel with our team
- Introduce the people responsible for strategy, advertising, creative, and account support
- Establish the approval and communication process
- Make sure everyone knows exactly where updates and questions should go
- Join the communication channel
- Add any team members involved in catering or lead follow-up
- Identify the person responsible for approving campaigns
- Identify the person responsible for contacting incoming leads
Onboarding Call — We Get Everything Set Up
- Review your catering business in detail
- Confirm campaign goals
- Confirm target customers
- Review catering pricing and offers
- Review geographic targeting
- Confirm ad budget
- Confirm the sales/follow-up process
- Begin setting up campaign infrastructure
Make it clear that the client should provide these BEFORE the call when possible.
- Meta Business access
- Facebook Page access
- Instagram access
- Ad account access
- Website access if needed
- Catering menu
- Catering photos/videos
- Brand assets and logo
- Current offers/promotions
- Any existing customer or lead information relevant to campaign strategy
We Build Your Catering Ad Strategy + Lock Your Shoot Date
- Build your catering campaign strategy
- Define target audiences
- Determine the strongest catering offers to advertise
- Create campaign angles and messaging
- Plan the creative concepts
- Write the advertising scripts
- Plan the catering lead funnel
- Begin CRM / lead-management setup
- Schedule the professional content shoot
- Review and approve the proposed strategy
- Confirm the catering offers and pricing being promoted
- Approve the planned shoot date
- Make sure the catering items we need to film will be available
- Confirm who will be present during filming
Catering Content Day
- Film professional catering content
- Capture catering dishes and trays
- Capture catering setup and presentation
- Film advertising-specific videos
- Capture staff/owner content if appropriate
- Capture B-roll designed specifically for Meta Ads
- Capture catering photography when included in the client's offer or Sign Up Today bonus
This is NOT a general social media content shoot. The focus is creating assets specifically designed to market the restaurant's catering service and generate catering inquiries.
- Have the agreed catering dishes prepared
- Make sure the filming location is clean and ready
- Have key team members available if needed
- Follow the agreed production plan
- Ensure food presentation reflects how you want the catering business marketed
Edit → Your Approval → Campaign Build
- Edit the advertising creatives
- Build Meta Ads campaigns
- Set up targeting
- Build lead forms / funnel
- Configure tracking
- Configure CRM and lead-management infrastructure when included
- Set up follow-up systems when included
- Test campaign functionality
- Send final creatives and messaging for approval
- Review the content quickly
- Provide clear feedback
- Approve final creative
- Approve campaign messaging and offer
- Avoid unnecessary delays once approval is requested
Your Catering Ads Go Live
The leads start coming in.
- Launch the campaigns
- Verify forms and tracking
- Confirm incoming leads are being captured correctly
- Monitor early campaign performance
- Begin optimization
- Track lead volume and lead quality
- Make adjustments based on initial campaign data
- Contact new catering leads as quickly as possible
- Follow up consistently — not every catering customer books on the first conversation
- Close the opportunity through your sales conversation and booking process
We generate the opportunities. Your team turns them into bookings.
By Day 14, the system is built and your campaigns are live.
From there, our focus shifts to tracking performance, improving lead quality, testing creatives, optimizing campaigns, and helping your restaurant build a consistent catering lead pipeline.
14-day launch timing assumes the client provides required information, account access, approvals, creative availability, and scheduling cooperation within the requested timeframes. Client-caused delays may extend the launch timeline.
Choose the right catering growth program.
Whether you're building your catering lead system for the first time or ready to scale it long-term, choose the program that matches your growth goals.
Catering Growth
Perfect for restaurants ready to build a predictable system for generating more catering and private-event opportunities.
- Custom Catering Growth Strategy
- Done-For-You Meta Ads Management
- Professional Videography
- Ad Creative Production
- Catering Lead Funnel
- Custom CRM & Lead Management System
- Lead Tracking
- Follow-Up System Setup
- Campaign Optimization
- Performance Reporting
- Direct Access to Our Team
Catering Scale
The same complete Catering Growth system at a lower four-week rate in exchange for a longer 24-week commitment.
- Custom Catering Growth Strategy
- Done-For-You Meta Ads Management
- Professional Videography
- Ad Creative Production
- Catering Lead Funnel
- Custom CRM & Lead Management System
- Lead Tracking
- Follow-Up System Setup
- Campaign Optimization
- Performance Reporting
- Direct Access to Our Team
Learn how we stand behind our catering lead-generation system with clear, performance-based commitments.
Limited — only if you sign up today.
Join today and we'll include these additional catering growth resources at no additional cost.
Complimentary Catering Photography
Sign up today and receive a professional catering photography session at no additional cost. We'll capture high-quality photos specifically designed to showcase your catering offering — including catering trays, catering setups, packaged catering orders, food presentation, and catering-specific dishes.
Included at no additional cost when you sign up today
Professional catering photography session when you sign up today.
Catering Offer & Pricing Strategy
We help you structure and position your catering offer to make it easier for prospects to understand the value and take the next step.
Catering Sales Follow-Up Scripts
Your team receives ready-to-use call, text, and follow-up frameworks designed to help turn new catering inquiries into conversations and booked opportunities.
Lead Management Training
We show your team how to quickly contact, organize, track, and consistently follow up with incoming catering leads.
90-Day Catering Growth Roadmap
We create a clear initial roadmap covering the offers, audiences, campaigns, event types, and testing priorities we plan to focus on.
Need a lower commitment?
Catering Lite
A streamlined option for restaurants that want professional Meta Ads management and catering lead generation without the complete Leon Marketing growth infrastructure.
- Catering Campaign Strategy
- Meta Ads Management
- Campaign Setup
- Basic Lead Forms
- Lead Tracking
- Campaign Optimization
- Monthly Performance Reporting
- Professional Videography
- Custom CRM / GoHighLevel System
- Advanced Follow-Up Automations
- Advanced Lead Management Infrastructure
Client must provide their own usable photo/video content for advertising.
Request Catering LiteSee what your catering marketing investment could generate.
Estimate the potential return from your catering advertising. Adjust your ad spend, average catering order value, closing rate, and estimated cost per lead to see how a predictable catering lead-generation system could impact your restaurant.
How much is an average booked catering event worth to your restaurant?
The percentage of qualified catering leads your team typically converts into booked events.
Adjust the estimated cost to acquire one catering lead.
For projection purposes only. Actual cost per lead may vary based on market, offer, competition, targeting, creative, seasonality, and campaign performance.
from $4,500 in ad spend · 20.0x estimated return on ad spend
Your catering funnel
Based on the assumptions above, this represents the estimated catering revenue opportunity your restaurant could potentially generate with an active lead-generation system.
This calculator provides estimated projections based on the information entered and assumed funnel performance. Results are not guaranteed and may vary based on market conditions, advertising spend, offer, pricing, competition, seasonality, creative performance, lead quality, response time, follow-up, sales process, and campaign performance.
Projected revenue does not represent guaranteed revenue. Estimated leads do not guarantee booked catering events. All figures shown are illustrative projections generated from the values you enter and assumed funnel benchmarks, including a 50% qualified-conversation rate. Advertising costs, cost per lead, lead volume, and booking outcomes vary by market, offer, competition, targeting, creative, seasonality, response time, and your team's sales process. Nothing in this calculator constitutes a promise, projection of actual earnings, or financial advice.
Ready to build your catering pipeline?
Message us on WhatsApp and we'll walk you through the program that fits your restaurant.